Category Archives: Blog

Amazon Fresh Marketing Strategy: An Analysis on the Indian Context

The size of the online grocery market in India is estimated at $ 135 million. With major players like Big Basket, Grofers, Nature’s Basket & Reliance Fresh this Industry is bound to grow leaps & bounds in the near future. Nowadays, we want everything under one single roof. The customer demands are changing rapidly with […]

Amazon Fresh Marketing Strategy: An Analysis on the Indian Context

The size of the online grocery market in India is estimated at $ 135 million. With major players like Big Basket, Grofers, Nature’s Basket & Reliance Fresh this Industry is bound to grow leaps & bounds in the near future. Nowadays, we want everything under one single roof. The customer demands are changing rapidly with […]

Customer Retention Strategy – A key for market success

The easiest way to grow your customers is to not lose them! In any kind of human interaction, the most important and crucial stage consists of forming & storming phase. Once it’s done effectively, the relationship develops & grows stronger. Just like that, the same concept can be applied to “customer retention strategy”. Once you […]

How to build ladder of customer loyalty

    Though the current society has developed during last 20 years with the customer being in the center of attention, most of the companies still do not acknowledge their power. Most business owners spend less than 5% of their marketing budget on their existing customers but they spend 95% of marketing budget trying to […]