Category Archives: Research journals

Research Paper-Footwear Industry-Differentiation in consumer mind about National versus Foreign Brand

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An Analysis of Effectiveness of Online Marketing in FMCG sector

Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are consumable products that are quickly sold at relatively low cost. Due to high consumer demand or rapid deterioration of products results in short shelf-life of FMCGs. Some FMCGs are highly perishables such as meat, fruits and vegetables, baked foods and dairy products, while some have high turnover rates such […]